Paid ads that grow like they were planted on purpose.
Bonsai builds, tracks and shapes your Google and Meta ads every week — so every dollar you spend can be followed to a booked appointment and a paying customer.
Growth that's shaped, not left to chance.
A bonsai doesn't grow by accident. It's planted with intent, watched closely and pruned every week. That's exactly how we run your ads.
Google + Meta, one plan
Search catches people ready to buy today. Meta finds the ones who will be. We run both together and move budget to whatever is working.
Tracked to real results
Conversion tracking is wired up before we spend a dollar — then checked every week against the leads that actually reach your phone and inbox.
Your own Score Board
Every client gets a custom performance dashboard built around their business: leads, cost per lead, booked, showed and sold — in one place.
From first call to first lead — fast.
A simple, repeatable process built so you can get back to running your business.
Plant
A short intake form and a shared folder for your photos and videos. We learn your offer, your numbers and your goals, then agree on the plan math together.
Grow
We build your Google and Meta campaigns, install tracking, and set up your Score Board. Nothing launches until every lead is being counted.
Prune
Every week we cut what isn't working, feed what is, and refresh creative — the same patient shaping that turns a sapling into a bonsai.
Everything it takes to fill your calendar.
Google Ads
- Search and Performance Max campaigns
- Keyword and negative-keyword strategy
- Conversion tracking with Google Tag Manager
- Value-based bidding once your data supports it
Meta Ads
- Facebook & Instagram lead campaigns
- Cost-cap bidding for higher-quality leads
- Audience signals built from your best customers
- Creative refreshes before ads get stale
Tracking & Reporting
- Meta Pixel and Google Tag set up and verified
- Lead counts reconciled against your own records
- Custom weekly Score Board for your business
- Clear targets: cost per lead, CAC and return on ad spend
Ads that get noticed
- Ad copy written for both platforms
- Asset checklists so nothing is missing
- Video and design through our creative partner
- Landing-page checks so clicks become leads
See exactly what your ad dollars bought.
- Leads, bookings, shows and sales — step by step, color-coded to target
- Cost per lead and cost to acquire a customer, per platform
- Weekly and monthly pace against the goal we set together
- A two-minute weekly check-in instead of a 20-page report
Four ways to grow with us.
Every plan includes tracking, a custom Score Board and weekly optimization. We'll match you to the right one on your strategy call.
Seedling
- Google or Meta campaigns
- Tracking set up and verified
- Custom Score Board
- Monthly strategy check-in
Sapling
- Both platforms, one budget plan
- Weekly optimization
- Creative refresh every month
- Bi-weekly check-ins
Grove
- Everything in Sapling
- Campaigns per location or program
- Landing-page testing
- Weekly check-ins
Bonsai
- Everything in Grove
- Video and design production
- Follow-up and booking process review
- Priority support
Ad spend is paid directly to Google and Meta. No long-term contracts.
“We built this system to grow our own martial arts schools first. Every lead had to become a booked class and a signed member — or it didn't count.”
Bonsai started inside a two-location martial arts business in Birmingham, Alabama. We needed ads that did more than get clicks — they had to fill classes, and we had to be able to prove it.
So we built the whole system ourselves: the campaigns, the tracking, the follow-up and the Score Board that ties it all together. Now we run that same system for other local businesses.
Patient. Precise. Shaped every week.
Good to know.
Who is Bonsai a good fit for?
Local businesses that sell memberships, appointments or services — gyms, martial arts schools, studios, clinics, salons and home services — and want a steady flow of leads they can actually measure.
How fast can we launch?
Once your intake form and assets are in, most accounts are built, tracked and live within a couple of weeks. Tracking always goes in first.
Do I need a big ad budget?
No. We work backwards from your goal — how many new customers you want each month — to the budget it takes, and we agree on that number together before anything launches.
Who owns my ad accounts?
You do. Your Google and Meta accounts stay in your business's name; we're given access to manage them. Ad spend is billed to you directly by Google and Meta.
Is there a contract?
No long-term contracts. We earn the next month by what the Score Board shows.
Ready to grow on purpose?
Book a free strategy call. We'll look at your numbers and show you what's possible.
Book a strategy callLet’s grow your business.
Tell us a little about your business and what you want more of. We’ll look at your numbers and come back within one business day with a plan, a budget and a free strategy call time. No pressure, no long-term contracts.